Color psychology
The color observed in daily life is largely influenced by psychological factors, that is, the formation of psychological color perception. In colorimetry, the name of the color is the tristimulus value; hue, brightness, purity, dominant wavelength, and the like. However, in production, it is customary to use pink, golden, emerald green, sky blue, bright and not bright, light and fresh, fresh and not to express colors. These popular expression methods are not as accurate as the colorimetry, and the names are not uniform. According to the common characteristics of these names, they can be roughly divided into three groups. The hue, shade, and color representations are grouped into one group; brightness, brightness, depth, lightness, and gradation are grouped together; saturation, freshness, purity, chroma, and color are not summarized. group. Such groupings are just a feeling, not strictly defined, and their meanings are not exactly the same. For example, the hue is not equal to the hue, the brightness is not equal to the brightness, and the saturation is not equal to the purity, freshness, and depth. However, when judging colors, they are also three variables, which roughly correspond to the three variables in colorimetry. The dominant wavelength corresponds to the hue. It is often said that red has a certain wavelength range, and red is only a region on the chromaticity diagram. People will never call 500nm monochromatic light red. The brightness in colorimetry corresponds to brightness, brightness, subjective brightness, brightness, shading, and gradation. On the same background, a color with a small brightness is always darker than a color with a large brightness. The purity in colorimetry corresponds to saturation, freshness, chroma, purity, and the like.
The name of psychological color vision, although corresponding to several physical quantities in colorimetry, is not a simple proportional relationship, nor a one-to-one relationship. There are many different characteristics between them, for example, The purity in colorimetry is divided into two types: pure purity and pure color. It is considered that the purity of white light is zero, and the purity of all monochromatic light (except for pure or pure color) is 1. Chromatic purity is defined as the ratio of the monochromatic light contained in the color light, indicating the proximity of a certain color to a neutral or white light. However, when the mental color vision distinguishes the difference between the colored light and the neutral color, it is considered that each The purity of monochromatic light is not the same. The same monochromatic light, yellow, green and white light have little difference, and the difference between red, blue and white light is significant. Therefore, psychologically, although the yellow light is monochromatic, the purity is lower than the blue light. The difference between these psychological colors and white light is often referred to as saturation to distinguish it from the purity of color. Psychological brightness can be divided into two types, one is to connect to the object, and the other is to not contact the brightness of the object. For example, the surface of the object is observed through a small hole, when the observer cannot see the object, and the object cannot be contacted to judge the brightness, but it also differs from the brightness in the colorimetry in order to brighten the surface of the object and brightness in the colorimetry. Separate and call it lightness.
In terms of mixed colors, the color of the mind and the color of the color are different. When you see orange, you will feel that it is a mixture of red and yellow. When you see purple, you will feel a mixture of blue and red. But when you see the yellow light, you don't feel that the yellow light can be mixed with red and green light. In the psychological color visually, all colors "like" cannot be mixed by other colors. Generally, the color is red with yellow orange, green with blue green, green with yellow grass green, but there is no yellow with blue or red with green color.
Therefore, the color is divided into four kinds of red, yellow, green and blue, and is called four primary colors. Usually red-green, yellow-blue is called psychological complementary color. No one would have imagined that white would be mixed from these four primary colors, and black could not be mixed from other colors. Therefore, red, yellow, green, blue plus white and black, become the six basic feelings of psychological color visual. Although physical black is the case where the human eye is not exposed to light, many people in psychology believe that it is only without feeling that light is not, and black is indeed a feeling.
black
Icon authority, elegance, low-key, creativity; also means persistence, indifference, defense, depending on the style and style of clothing. Black is loved by most executives or white-collar professionals when you need extreme authority, professionalism, taste, don't want to be compelling, or want to concentrate on things, such as the daily wear of a senior executive, hosting a presentation, speaking in public When you write a business plan, create a work, or engage in work related to "beauty" or "design," you can wear black.
gray
Symbolizes sincerity, calmness, and research. Among them, iron ash, charcoal, and dark ash exudes strong messages of wisdom, success, and strong authority in the invisible; medium gray and light gray have the quietness of philosophers. When the gray clothing is not good, the whole person will look dull, lacking in spirit, and even cause the illusion of being jealous and unclean. Gray is precise in authority, especially for financial industry people; when you need to show wisdom, success, authority, sincerity, seriousness, calmness, etc., you can wear gray clothes to show up.
white
Symbolizes purity, sacredness, kindness, trust and openness; but the white area on the body is too large, giving people the feeling of alienation and dreams. Wear a white top when you need to win a clean and honest sense of trust. A basic white shirt is a must-have item for the pink collar.
Navy blue (dark blue)
Symbolic authority, conservative, law-abiding and pragmatic. When wearing navy blue, if the color matching skills are not well-fed, it will give people a dull, uncreative, and uninteresting impression. Navy is suitable for professionals who emphasize one-on-one execution. When you want others to listen carefully to your professional performance, you may also wear dark blue items such as business meetings, press conferences, proposal presentations, interviews with companies with more conservative corporate culture, or serious or traditional topics.
Brown, brown, brown
The elegance contains calm, calm, peaceful, and kind images, giving people a feeling of emotional stability and easy to get along with. Without a good match, it will make people feel dull, monotonous, old-fashioned and lack of vitality. When you need to be friendly and friendly, you can wear brown and brown clothing, for example, when you attend a department meeting or lunch report, when you raise money, and when you do a survey. Brown, brown, and brown are also good choices when you don't want to be swaying or eye-catching.
red
Red symbolizes enthusiasm, sensuality, authority, and self-confidence. It is an energetic color--full self, full self-confidence, and full attention to others. However, sometimes it will give people the impression of blood, violence, jealousy, and control. It is easy to cause psychological pressure. Therefore, it is not appropriate to wear red when negotiating or negotiating with others. When there is a hot scene, please avoid wearing red. When you want to show confidence and authority in large-scale situations, you can let red items help you.
Pink
Pink symbolizes gentleness, sweetness, romance, and no pressure to soften attacks and soothe impetuousness. Pink, which is a little deeper than pink, symbolizes feminine enthusiasm. Compared to pink romance, pink is more free and easy and generous. In situations where authority is required, it is not advisable to wear large areas of pink and to match other more authoritative colors. The pink glamour is easy to drown and it is not suitable for large areas. Pink is a good choice when you want to talk to a woman about a business, a proposal, or an endless stream of ideas, comforting others, and consulting.
Orange
Orange is rich in maternal love or big sister's enthusiasm, giving people a friendly, straightforward, cheerful, healthy feeling; between orange and pink, the orange color is romantic with mature colors, making people feel comfortable Rest assured, but if it is cheesy. Orange is one of the most suitable colors when working in social services, especially when it takes sunshine.
yellow
Yellow is a very bright color that stimulates the area of anxiety in the brain and has a warning effect, so rain gear and raincoats are mostly yellow. Brilliant yellow symbolizes confidence, intelligence, and hope; pale yellow appears naive, romantic, and delicate. Remind you that the bright yellow color is unstable, swaying, and even provocative, and is not suitable for wearing in any occasion that may cause conflict, such as negotiating. Yellow is suitable for wearing on any happy occasion, such as birthday parties, class reunions; it is also suitable for wearing when you want to attract people's attention.
green
Green gives people an infinite sense of security and can play an important role in the coordination of interpersonal relationships. Green symbolizes freedom, peace, freshness and comfort; yellow-green gives a fresh, energetic and happy feeling; grassy green, dark green and olive green with low brightness give a calm and intellectual impression. The negative meaning of green implies that it is hidden, passive, and it will wear a feeling of no creativity and birth. It is easy to lose participation in the group, so other colors are needed to reconcile. Green is a color that is suitable for any environmental protection, animal conservation activities, and leisure activities. It is also suitable for wearing when the soul sinks.
blue
Blue is a color that is both spiritual and intellectual. In the test of color psychology, almost no one is disgusted with blue. The bright blue sky symbolizes hope, ideals, and independence; the dark blue means honesty, trust, and authority. Zhenglan and Baolan are determined and intelligent in their enthusiasm; light blue and pink blue can make themselves and let the other party completely relax. Blue is the most widely used color in art design; it is also the most unconstrained color in dressing. As long as it is suitable for your "skin color attribute" blue, and it is well matched, you can wear it with confidence. You can wear blue when you want to calm your mind, need to think, negotiate or negotiate with others, and want the other person to listen to you.
purple
Purple is elegant, romantic, and has a philosophical color. The purple light wave is the shortest and is rarely seen in nature, so it is extended to symbolize noble colors. The romance of lavender is different from that of pink girl. It is like a layer of tulle with a noble, mysterious and unattainable feeling. Deep purple and bright purple are full of charm, a bit wild and difficult. The gorgeous romance of detection. If time, place, and people are not right, wearing purple may cause illusion of arrogance, artificiality, and lightness. Wear purple outfits when you want to be different, or if you want to express romance with a mystery.
Balance of color psychology
(1) Compare the whole universe
(2) Different objects are also different. For example, if you can see that there is something like iron on the page, then the subconscious will feel different weight than seeing a small grass on the page. This is the experience of our lives.
(3) The color cannot be biased to one side, otherwise it will lose weight. If there is a large color in the center of the page, there must be some small colors around it. There is a certain object on the left side with a certain brightness. The right side cannot be completely gray or blank, and there must be a proper amount of light color.
(4) When it comes to equilibrium, large color blocks with poor purity or lightness and bright color blocks with small area are also balanced to express the style of our homepage. This requires understanding the concept of color tone. Hue, the main color of our page. The character or mood we want to express will be shown on the page. Such as depression with cool colors, warm and happy with warm colors. To express the color tones we observe, we must use exaggeration, refinement, emphasis, and generalization.
Color Psychology - Color Psychology Value
Color has a spiritual value! People often feel the influence of color on their own psychology. These influences always act unconsciously and affect our emotions. The psychological effects of color occur at different levels, and some are direct stimulation.
Some need to pass indirect associations, and higher levels involve people's ideas and beliefs.
Material psychological illusion of color
The direct psychological effect of color comes from the direct influence of physical light stimulation of color on human physiology. Psychologists have done many experiments. They found that in a red environment, people's pulse will speed up, their blood pressure will rise, and their emotions will be excited and excited. In a blue environment, the pulse will slow down and their emotions will be better. Quiet. Some scientists have found that color can affect brain waves, brain waves are alert to red; relaxation to blue is relaxation, and these experiences tell us that we definitely affirm the influence of color on people's psychology.
Cool and warm colors are physical classifications of colors based on psychological illusions. The material impression of colors is roughly produced by two colors of cold and warm. The long-wavelength red light and orange and yellow light have a warm feeling, and the light will have a warm feeling when it is irradiated to any color. On the contrary, purple light, blue light, and green light with short wavelengths have a cold feeling. In the summer, when we turn off the incandescent light in the room and turn on the fluorescent light, there will be a feeling of cooling.
The addition of cool and warm colors gives us a different feeling of temperature and brings other feelings. For example, a sense of weight, a sense of humidity, and the like. For example, warm color is heavy, cold color is light; warm color has a strong density, cold color has a thin feeling; compared with the two, the cool color is more transparent, the warm color is weaker; the cool color appears moist, the warm color appears dry; The cool color has a feeling of retreat, and the warm color has a sense of imminence. These feelings are all biased towards the physical impression, but not the physical reality, but the subjective impression produced by our psychological effects. It belongs to a kind of psychological illusion.
Color Psychology - Color Feelings
(1) The color is warm and cold: red, orange and yellow are often reminiscent of the rising sun and the burning flame, so there is a warm feeling; blue cyan is often reminiscent of the sea, the clear sky, the shadow, so there is a cold feeling; The shades of red, orange and yellow are warm; any shades of blue and blue are cold. The color of the cold and warm is also related to brightness and purity. The color of the high brightness is generally cold, and the color of the low brightness is generally warm. High-purity colors generally have a warm feeling, and low-purity colors generally have a cold feeling. In the achromatic system, the white has a cold feeling, the black has a warm feeling, and the gray is in the middle.
(2) The light and heavy feeling of color: The light and heavy feeling of color is generally determined by the brightness. The high-lightness has a light feeling, the low-lightness has a heavy feeling; the white is the lightest and the black is the heaviest; the low-lightness tone has a heavy color, and the high-definition tone has a light color.
(3) Soft and hard feeling of color: The softness and softness of color is related to brightness and purity. All grays with high brightness have a soft feeling, and those with low brightness have a hard feeling; the higher the purity, the harder the hardness, the lower the purity, the softer the softness; the strong contrast tone has a hard feeling, the weak contrast tone Has a soft feeling.
(4) The intensity of color: high-purity color has a strong sense, low-purity color has a weak sense; color has stronger than achromatic color, color has red as the strongest; contrast has a strong sense, low contrast There is a sense of weakness. That is, the deep map is bright and strong, and the ground is bright and dark; the ground map is not bright and the ground is not dark.
(5) Brightness and melancholy of color: color brightness and melancholy are related to purity. Bright and bright colors have a bright feeling, dark and turbid colors have a sense of melancholy; low-key tone color is easy to produce melancholy. The color of the high-key tone is easy to produce a sense of brightness; the strong contrasting tone has a bright feeling, and the weak contrasting tone has a sense of melancholy.
(6) The sense of excitement and calmness of color: This is related to hue, brightness and purity, and the effect of purity is most obvious. In terms of hue, all the warm colors of reddish and orange have a sense of excitement. The cool colors of blue and blue have a sense of calmness; in terms of lightness, the color with high brightness has excitement, the color with low brightness has calmness; in purity In terms of color, the color with high purity has a sense of excitement, and the color with low purity has a sense of calmness. Therefore, in the warm color system, the color with the highest purity and the highest color is strong, and the color with low brightness and low purity in the cool color system has the most calm feeling. Strongly contrasting tones have a sense of excitement, and weak contrasting tones have a sense of calmness.
(7) The sense of gorgeousness and simplicity of color: This has the greatest relationship with purity, and secondly it is related to brightness. Everything that is bright and bright has a sense of grandeur, and any turbid and dark color has a sense of simplicity. The color is gorgeous, and the achromatic color has a sense of simplicity. The use of color contrast color has a gorgeous sense. Among them, the complementary color is the most gorgeous. Strong contrast tones have a sense of grandeur, and weak contrast tones have a sense of simplicity.
